The Feel Good Series needed its TuneCore listening sessions to land as more than another music-industry gathering or listening session.
In a calendar crowded with launches, listening parties and invite-only events, it needed to become the kind of room artists, media and cultural tastemakers genuinely wanted to be in.
We built the media and guestlist with the same care as the line-up.
Media, music creators and tastemakers were selected for the conversations they could start, not simply the size of their platforms. The positioning made the session feel intimate, culturally relevant and worth talking about.
Before, during and after the event, our PR and guest curation encouraged organic coverage while keeping the artists and the purpose of the platform at the centre.
Full attendance across media, creators and music-industry guests
Real-time conversation across Instagram and X
Earned media coverage extended the session beyond the people in the room
The series strengthened its reputation as a platform for discovering emerging artists
Artists gained access to a wider, culturally engaged audience