K-Way’s Supporters Club events at Benchwarmers Sports Bar needed more than attendance. They needed the right crowd, the right atmosphere and enough social momentum to carry the Supporters Capsule beyond the venue.
The task was to make each activation feel connected to real supporter culture, not like a brand event with a rugby match playing in the background.
We treated the guestlist as part of the creative idea.
Creators and sports lovers were selected because they already belonged in the world K-Way wanted to enter. No random RSVPs. No filling of seats just for vibes.
We managed creator communication, attendance and content delivery across paid and organic activity, ensuring the Supporters Capsule featured naturally within each person’s coverage.
The result was an event series that felt lively in the room and remained visible long after the final whistle.
Relevant, well-balanced guestlists delivered across every activation
Strong attendance from creators, sports audiences and media-adjacent guests
Consistent, on-brand social coverage throughout the series
Paid and organic influencer content delivered on time
The Supporters Capsule remained central to the event storytelling.
Each activation extended K-Way’s presence across sport, clothing and contemporary supporter culture