Sindiso Khumalo speciality lies in making clothes and not creating content for her social media platforms. As a Volvo Ambassador deemed to be a challenge for her. She lives in the production studio, replenishes her store with garments and juggles being a mom and entrepreneur. Content Creation is not her speciality and so she called us on to create social media reels and static images.
As Specialists in the SA local fashion scene we conceptualised visual assets that would resonate with Sindiso Khumalo’s existing aesthetic and storytelling. We remained true to the SK brand as a Founder and a brand while incorporating Volvo in her everyday life. The placement of the car brand felt more resonant to her and her audience she’s built over the years.
A renewed contract with Volvo.
Top 3 most engaged content on SK profile.
Social conversation continued beyond the digital content produced.